Case Studies
MIDDLE OF NOWHERE
Client
Kacey Musgraves
Project
Limited apparel release
Year
Service
Creative Direction
Creative Assets
Pop-Ups & Takeovers
Client
Kacey Musgraves
Project
Limited apparel release
Year
Service
Creative Direction
Creative Assets
Pop-Ups & Takeovers
Overview
Creative direction for the in-store presentation of Middle of Nowhere, shaping the visual approach across both the retail space and the collection.
Challenge
To build a physical presentation consistent with the release while defining a clear direction for what the designs needed to communicate.
Solution
The product display and the collection’s creative framework were developed together, connecting space, graphics, and messaging under a unified direction.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved
Case Studies
MIDDLE OF NOWHERE
Client
Kacey Musgraves
Project
Limited apparel release
Year
Service
Creative Direction
Creative Assets
Pop-Ups & Takeovers
Client
Kacey Musgraves
Project
Limited apparel release
Year
Service
Creative Direction
Creative Assets
Pop-Ups & Takeovers
Overview
Creative direction for the in-store presentation of Middle of Nowhere, shaping the visual approach across both the retail space and the collection.
Challenge
To build a physical presentation consistent with the release while defining a clear direction for what the designs needed to communicate.
Solution
The product display and the collection’s creative framework were developed together, connecting space, graphics, and messaging under a unified direction.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved
Case Studies
MIDDLE OF NOWHERE
Client
Kacey Musgraves
Project
Limited apparel release
Year
Service
Creative Direction
Creative Assets
Pop-Ups & Takeovers
Client
Kacey Musgraves
Project
Limited apparel release
Year
Service
Creative Direction
Creative Assets
Pop-Ups & Takeovers
Overview
Creative direction for the in-store presentation of Middle of Nowhere, shaping the visual approach across both the retail space and the collection.
Challenge
To build a physical presentation consistent with the release while defining a clear direction for what the designs needed to communicate.
Solution
The product display and the collection’s creative framework were developed together, connecting space, graphics, and messaging under a unified direction.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved