Case Studies
MIDDLE OF NOWHERE
Client
Kasey Musgraves
Duration
Limited apparel release
Year
Service
Brand Experiences
Creative Direction
Brand Merchandise
Client
Kasey Musgraves
Duration
Limited apparel release
Year
Service
Brand Experiences
Creative Direction
Brand Merchandise
Overview
A visual identity developed to define the world of Middle of Nowhere.
Challange
Translate an evolving idea into a system capable of growing without losing clarity.
Solution
An identity system designed to adapt without changing its character.
Conclution
Built for continuity, not repetition.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved
Case Studies
MIDDLE OF NOWHERE
Client
Kasey Musgraves
Duration
Limited apparel release
Year
Service
Brand Experiences
Creative Direction
Brand Merchandise
Client
Kasey Musgraves
Duration
Limited apparel release
Year
Service
Brand Experiences
Creative Direction
Brand Merchandise
Overview
A visual identity developed to define the world of Middle of Nowhere.
Challange
Translate an evolving idea into a system capable of growing without losing clarity.
Solution
An identity system designed to adapt without changing its character.
Conclution
Built for continuity, not repetition.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved
Case Studies
MIDDLE OF NOWHERE
Client
Kasey Musgraves
Duration
Limited apparel release
Year
Service
Brand Experiences
Creative Direction
Brand Merchandise
Client
Kasey Musgraves
Duration
Limited apparel release
Year
Service
Brand Experiences
Creative Direction
Brand Merchandise
Overview
A visual identity developed to define the world of Middle of Nowhere.
Challange
Translate an evolving idea into a system capable of growing without losing clarity.
Solution
An identity system designed to adapt without changing its character.
Conclution
Built for continuity, not repetition.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved