Case Studies
ABZORB 2000
Music developed for the New Balance ABZORB 2000 campaign.
Client
New Balance
Duration
Limited campaign run
Year
Service
Creative Direction
Campaigns & Ads
Client
New Balance
Duration
Limited campaign run
Year
Service
Creative Direction
Campaigns & Ads
Overview
Studios Palermo created the original music for New Balance’s ABZORB 2000 campaign, building a sonic identity around the visual language of the project.
Challange
Create a sonic identity that complemented the campaign’s visual language while giving the imagery a stronger sense of movement and atmosphere.
Solution
Original music designed around tension, movement and atmosphere, shaping the soundtrack in direct response to the campaign’s visual direction.
Conclution
The final soundtrack strengthened the campaign’s visual narrative and amplified its impact through sound.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved
Case Studies
ABZORB 2000
Music developed for the New Balance ABZORB 2000 campaign.
Client
New Balance
Duration
Limited campaign run
Year
Service
Creative Direction
Campaigns & Ads
Client
New Balance
Duration
Limited campaign run
Year
Service
Creative Direction
Campaigns & Ads
Overview
Studios Palermo created the original music for New Balance’s ABZORB 2000 campaign, building a sonic identity around the visual language of the project.
Challange
Create a sonic identity that complemented the campaign’s visual language while giving the imagery a stronger sense of movement and atmosphere.
Solution
Original music designed around tension, movement and atmosphere, shaping the soundtrack in direct response to the campaign’s visual direction.
Conclution
The final soundtrack strengthened the campaign’s visual narrative and amplified its impact through sound.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved
Case Studies
ABZORB 2000
Music developed for the New Balance ABZORB 2000 campaign.
Client
New Balance
Duration
Limited campaign run
Year
Service
Creative Direction
Campaigns & Ads
Client
New Balance
Duration
Limited campaign run
Year
Service
Creative Direction
Campaigns & Ads
Overview
Studios Palermo created the original music for New Balance’s ABZORB 2000 campaign, building a sonic identity around the visual language of the project.
Challange
Create a sonic identity that complemented the campaign’s visual language while giving the imagery a stronger sense of movement and atmosphere.
Solution
Original music designed around tension, movement and atmosphere, shaping the soundtrack in direct response to the campaign’s visual direction.
Conclution
The final soundtrack strengthened the campaign’s visual narrative and amplified its impact through sound.
Sound, Design & Brand Experiences
Copyrights ©2025. All right reserved